Books about social behavior really interest me – although I often wonder what social dynamics have affected the interpration of the data in books about social behavior!  That sentence probably gives a lot of insight as to why Malcolm Gladwell hasn’t called me for any help lately…

Back to Currently Reading:  I just started Sway: The Irresistable Pull of Irrational Behavior, by Ori Brafman (The Starfish and the Spider) and Rom Brafman. 

The title gives you enough information as to the contents, so I won’t go into it until I review it later.  So far, so good!